Goodbye Bounded Entity! How Employee Blogging Transcends and Alters Organisational Boundaries

Bounded entities - those discrete organisations that have artificial communication walls - are a thing of the past when employees begin to blog. Employee blogs alter internal boundaries and utilise the power of individual social networks. They are a force of mobilisation of action across functional and geographic lines.

Worth noting that PR is a function of management and leadership and it's something that must be managed rather than controlled when employees blog.