Panoptic surveillance in potentia

The panopticon automatically collects information about subjects. It is its reason for existence; to observe and collect information. Light, gaze, collection of individualising and normalising information.

The surveillance of a specific blog is not automatic. An institution must make some form of assumption about sovereignty over that which is potentially contained within any and all blogs. This assumption leads to a surveillance of everything on the Internet in the hope of detecting the presence of words that match keywords or watchwords, for example the names of their products or that of their key executives. Delanda calls this observation of all the Panspectron. On the appearance of a keyword or watchword match, then, and only then, is the subject of specific surveillance formed. Until such time as a subject is formed panoptic surveillance does not exist but rather it exists in potentia.

War in the age of digital machines: Manuel de Landa

De Landa proposes the concept of the Panspectron (p. 206). Whilst referring to Bentham's Panopticon, which is he points out, a powerful tool for political and societal control through the perception of continuous surveillance, he suggest the Panspectron gathers all the available information about all subjects all of the time. Through a systems of filters and key word matching matters of interest are identified and this results in the subject being brought into focus.

Put this in a modern context and we have the system of robots (bots) employed by search engines that continually search the internet, reporting their findings of information and information linkages back to central points. Data is then analysed through a system of algorithms, such as Google's Page Rank system and this results in the searches we use today. It's only when someone searches (employees the Panspectron's keywords and filters) does the relevant data appear.