The Power of Relationships & Influencers- Social Endorsement- Part I | Real Estate Magazine - Real Estate Opinion Column - AgentGenius

The Power of Relationships & Influencers- Social Endorsement- Part I | Real Estate Magazine - Real Estate Opinion Column - AgentGenius: "Popularity gives you a voice, but social capital makes your message matter- social capital is granted, not purchased, nor demanded."

Social networking a no-brainer for real estate

There appears to be little conflict between real estate and social networking in the real estate industry - or so it seems on the surface. According to a recent article real estate agents are jumping on the social networking band wagon in droves.

I wonder if there's going to be some big train wrecks down the track as agents shift between firms and possibly make negative comments about current and past employers. And what of the potential for agents to over step the legislative mark without the knowledge of their principals.

One wonders if the genie, once out of the bottle, can ever be recaptured.